Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it requires extra technical knowledge than routine GTM and may present additional expenses, it can lead to better accuracy and even more trusted data
Pixel tracking uses an item of code to register conversions on your internet site. It's easy to establish and less vulnerable to ad blockers.
1. Extra precise information
The standard method of tracking conversions on a web site, using pixels, is having problem with transforming web browser personal privacy policies. This suggests that the data being sent out to Google Ads, Facebook Manager and other systems is much less precise than it needs to be.
Server-side tracking is an extra secure choice that helps to bypass these limitations, as it's filled from your own domain name and treated as first-party code, indicating it's much less likely to be influenced by ad blockers or various other security steps. This gives much more exact data and a much more full picture of individual trips across channels.
Furthermore, this type of tracking permits businesses to track conversions outside of the web site, such as phone calls and in-store check outs, which can be hard for pixel-based tracking. This versatility provides online marketers a lot more possession over the data they send, and makes it less complicated to comply with different information regulations. It's also a great deal much less at risk to fraud, as it's more difficult for deceitful stars to manipulate the system by changing the postback link.
2. Much better control over information.
Server-side tracking allows services to accumulate and improve data before sending it to third-party analytics/advertising platforms. This enhances information efficiency and precision, which can help online marketers make even more enlightened advertising choices.
Typical pixel tracking depends on JavaScript tracking codes that are put in web site site visitors' internet browsers. These tracking codes are often blocked by ad blockers, which can lead to information collection disturbances and imprecise results. Server-side tracking enables companies to bypass these restrictions and supply precise, regular information that is much less at risk to disturbance.
This type of tracking also allows companies to track conversions that take place outside of the site, like telephone call and in-store purchases. This is very important given that brand-new personal privacy plans such as Apple's Intelligent Monitoring Avoidance (ITP) restrict the service life of cookie-based monitoring pixels to 7 days. This is a key reason why S2S is more reliable for businesses seeking to adapt to these changes.
3. Less vulnerable to fraudulence
Server-side monitoring makes it possible for organizations to adjust information hauls before it reaches third party endpoints, improving security and privacy. This is especially important as various internet browsers and systems significantly transform just how they manage cookies. For instance, in iOS 14, Safari will only deliver first-party cookie information and will certainly not permit pixel-based monitoring. Utilizing server-side tracking, you can bypass these limitations and remain to track conversions that took place beyond your web site.
Additionally, server-side tracking enables you to record customer data directly by yourself web servers. This gets rid of dependence on third parties, which can be vulnerable to violations and privacy violations.
A server-side radar is a collection of directions that tells your website's web server what occasions to tape-record. This data is after that sent out to analytics tools like Google Analytics and Facebook Business. It's additionally utilized Snapchat Ads ROI tracking to set off event-based ads, such as retargeting. On the other hand, pixel tracking is an alternative approach that utilizes a little piece of code on your page to gather data from customers.
4. Much easier to execute
Server-side monitoring is an information collection process that takes place on the web site's own server, bypassing internet browser constraints. This indicates that data accumulated by the website/app is first sent out to the server where it's refined and after that forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it minimizes the scope of information administration and provides organizations extra control over transmission, making it normally more reputable. Consequently, it's less susceptible to data obstacles triggered by points like a damaged connection or an energetic ad blocker being set up.
With OWOX BI's Server-Side Tracking, your service can collect real-time conversion information in the same way that you would certainly with pixels or a cookie, but this is after that passed directly to your advertising and marketing tools on the web server. This enables you to have even more precise information and assists make certain compliance with personal privacy policies such as GDPR. In addition, it likewise stays clear of the tracking constraints imposed by internet browsers and ad blockers.